Wednesday, April 20, 2011

Final Project Process and Rough Drafts/Ideas

My original version of the Mario fridge raid ad. Due to comments from my critique squad, I fixed the final version to remove emphasis from the fridge. I do like this version because of how clear Mario looks, but there are very few who could tell what was going on in the image

This is the base image of Mario before he was edited into the refrigerator picture and given a shadow and crumbs.

I actually really liked these two old designs (above and below), but I realized late in the game that the 3D effect is only on the top screen  

An early sketch of my pants idea. The right pocket reads "I Couldn't Contain It", referring to the slogan of my ad campaign, but I decided later on that this could be taken the wrong way. I prefer the simplified design of my final product.

Top Left :
3D Without the Glasses
No. Really. 

A rough mockup of an idea I had while working on my current one. I couldn't figure out a way to incorporate it or turn it into its own campaign, but I still kind of like the idea. Trying to use the DS as glasses just tickles my funny bone for some reason. The idea of 3D without glasses still strikes me as unbelievable, and this played into the disbelief around which this image is based.

See the previous post for the end results of my final project.

Final Project End Results

Here are my 3DS pants. I wasn't able to actually add the 3DS logo in a way that looked good, so I edited it in instead. The Link face upon which the left pocket is based is shown in the advertisement below. The hat coming out of the pocket is meant to make comment on the 3D effect of the system.

This is the first of my basic advertisements. The font for the slogan on the left (on all of them) is based on Nintendo's traditional font so that it blends well with the picture. Instead of their typical red, however, the letters are green in this picture to fit Link's color scheme. The slogan and the logo are slightly rotated to appear broken and chaotic.
The text is changed back to red for Mario's edition of the commercial.

The Pikachu edition of my advertisement. It is based on the same color scheme as the advertisement above, which is why I didn't show it in class, but here it is.

Here is what Pikachu would look like if he were in a magazine. 

My billboard prepared advertisement on its billboard. The raw image is below.

The owner of the 3DS in this picture was unable to contain the intensity and so Mario is pictured escaping after having food from the fridge. This is based on my blue color scheme. 

Standby for rough drafts and process sketches in the near future.

Friday, April 15, 2011

Another Prototype

Two Screens.
Three Dimensions.
Can you contain it?

This is a mockup of a simpler version of my ad, without the before-after gimmick. It maintains the 3D effect for the bottom screen and gives a hint at mario on the top screen. Not certain exactly which direction I'll go with this idea, but it's a nice template for a backup.

Monday, April 11, 2011

Third rough concept attempt

Nintendo 3DS
Fixing the Third Dimension

This is my third attempt at constructing an ad based on my idea, featuring the Nintendo character link and my green color scheme. This is perhaps my favorite of the three so far. I really like the glass effect. Again, it's kind of hard to tell what the top screen is trying to say. My concept may need a good bit of tweaking before the final draft. I also wasn't really able to add the earthy browns and the blue included in the color palette that this was based on, which is a shame.

Red DS ad

Another rough mock up of my final idea. I think, for consistency's sake, that I'll include a different Nintendo character in every ad, as opposed to having generic exciting things happening in the bottom screen. Not sure if this ad is quite as effective as the last one though. I like the pokeball popping out, and I think I'll incorporate some sort of character related symbol into the '3D effect' for each one. However, the emphasis is meant to be on the man's eyebrows, because they're much larger (poking out) on the bottom picture, which is hard to tell. I may try to fix this later with just a picture of one eye from each person. That may make things more apparent. I also need to fix the broken glass effect and add a broken 3DS symbol beneath the crack. This ad incorporates my red color palette from last week. 

Concept ideas/Rough draft

Here is a rough mock up of my final idea. The 3-d effect needs work, but I like how the rest of it turned out. It is utilizing my blue color scheme from the previous post. I added some color to the bottom half of the add to differentiate it from the blandness of the top. The tagline will be added later.
Nintendo 3DS
Fixing the Third Dimension

The images below will hopefully guide my progress into the final version.

I've always liked Burger King's/Coke's abstract art ad on the side of their disposable cups. It does a very good job of looking delicious. Hopefully I can incorporate art close to this style in my 3-d effects on my ad. Alberto Seveso, will also serve as a source of inspiration (see previous post). His art does a good job of blurring outlines. An example of his art:

Friday, April 8, 2011

Color Palletes

These are my palletes:

And this is a showcase of a bunch of current 3DS advertisements. All of them are very blank, with the models wearing all white to emphasize the system and their expressions. This has been a pretty consistent trend with Nintendo from the Wii on and so I will likely implement a great deal of white in my color schemes.

Monday, April 4, 2011

Advertising essay

 a quick look at the content of Nintendo's handheld advertising then and now reveals how the target audience has grown alongside the company's progress: from 90's kids to college age nerds

The topic of my advertising campaign will be Nintendo's newest handheld gaming system the 3DS. This is not because of my attachment to the system itself, but because of my attachment to its predecessors and what they meant to me as a child. My memory of the day I got my Gameboy Color is at the same time very clear, and covered with the yellowish 90's filter of my childhood. I don't remember how old I turned or what kind of party I had, but I do remember the adorable glowing face of Pikachu, my new best friend, staring back at me from his bright green handheld frame. That gameboy followed me everywhere from then on and sheltered me with my own private world to escape into. When advertisements for the Gameboy Advance began to appear I was unsure what to think and I tried to convince myself that  games would keep coming out for my beloved Color. I was wrong of course and I eventually got my own Gameboy Advance, but I refused to get rid of my dear green friend and still carried it everywhere. I never played it and kept it in a bucket with the rest of my old games, but I just couldn't let it go as if doing so would hurt the game's feelings as much as it would hurt mine. However, one day, my brother and I were rough housing and I fell right onto my game, crushing it's screen and rendering it useless. Instead of pitching a fit or crying or any other emotionally triggered outburst, I simply stared at it for a second and decided it was time to move on. I threw it away and grew up a little bit on the inside. That game was more a blankie than any real blankie had ever been to me and every time a new handheld system comes out, I fight a little internal battle and remember what it was like to be a kid and what it was like to grow up. Nintendo's handheld lineup has grown up with my generation and I will do their newest handheld justice in an advertising campaign targeted towards adults and kids. How I will do so is a little trickier than that.

the signature randomness of the most recent Old Spice campaign provides entertainment in advertising

In today's media addicted society, marketing has to stick out. The constant stream of advertisements being pushed on the everyman by television, the radio, and the internet makes such things nuisances that are skipped over or tuned out. It is the advertisements that are disguised as entertainment that are watched and remembered. The best example I can think of is the current Old Spice mascot, Isiah and his impressive stream of single-shot randomness about what your man should be. The Old Spice campaign is one of the best known advertising campaigns in a while and its content has become a phenomenon, with users voluntarily viewing specially made installments of it on YouTube. Because of these commercials and other similar humorous entertainment campaigns, such as Apple's 'Mac vs. PC' commercials, I intend to base my advertising in the humorous, but to maintain simplicity. The humor will therefore need to be entertaining for children but also for their parents and so will need be simple but charming. It is likely that the color scheme will be bright and full of diverse colors.

the simplicity of the environments of Apple's mac vs pc commercials both enhances the focus on the characters and brings to mind the simplicity of the all-white Apple logo

Friday, April 1, 2011


My attempt at recreating the colors from my warm/cool Itten's contrast. The oranges aren't arranged in the
same fashion, but the medium-hued orange smeared across the middle is meant to represent the missing orange layer. I couldn't really get the colors exactly how I wanted them, but they are somewhat close to being  correct in relation to each other.